As companies evolve, leaders have to ask whether the brandstill reflects the business they are building.

GHA, an engineering consulting firm, reached that point after becoming 100% employee-owned, expanding its capabilities, and growing from about 90 to about 160 employees. Its leaders saw an opportunity to preserve 45 years of trust while building a clearer identity for the company’s next stage of growth.

In this Business as “Un”usual session, Red Caffeine CEO Kathy Steele is joined by GHA CEO Todd Gordon, GHA Chief People Officer Anika Moore, and HR Source President and CEO Mary Lynn Fayoumi for a C-suite conversation about the business decisions behind brand evolution.

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