"I wanted to let you know about my experience with the SBA, and specifically the marketing power of the SBA. Since joining the association in 2012, I have regularly attended various events to meet members, exchange contacts, and build my network. I have found that the members are receptive to new people, and are eager to do business with fellow members. This past year I decided to take advantage of the partnership meeting opportunity. I met with members of the SBA staff who help to custom create a powerful marketing strategy. They listened to my goals for the year, and pointed me to strategic opportunities so that I could receive the most impact from my free member benefits, plus premium benefits, that were much cheaper than your typical marketing opportunities through other media platforms.
I purchased a grouping of display tables at the monthly Good Morning Schaumburg event, took advantage of the free submissions in member news, and purchased additional submission opportunities, and member spotlight sections on the website for maximum visibility. Guess what? It worked! I’ve gotten a new level of notoriety, often at networking events fellow members jokingly ask for my autograph, and say The Lint King is an SBA celebrity! It’s always a pleasure to work with other SBA members, and they have been great word of mouth referrals for me. In 2017, I’m taking my involvement to the next level. I’ve signed on to be the presenting sponsor of the New Member Orientation series.
If you want my advice on how to utilize your membership I would say it’s a 3-step process: 1. Get involved by going to events or getting on a committee. 2. Take advantage of the free member-news blasts. 3. Ask the SBA for a free partnership meeting to make a marketing strategy for your business. I’ll see you at an event soon."
-Paul Meyers, The Lint King, Inc.
Posted on Sep, 08
by Jess Richard filed under